I have hands-on experience in setting up and optimizing Conversion API (CAPI) for websites, ensuring accurate event tracking, improved event match quality, strong deduplication, and reliable server-side data delivery for better ad performance.
This implementation achieved a strong up to 9.1/10 event match quality score, which indicates that the event data sent to Meta was highly optimized using valuable customer information such as phone number, country, first name, town/city, browser ID, click ID, IP address, and user agent.
In addition, the setup maintained up to 100% event coverage and 100% deduplication coverage, ensuring accurate reporting and preventing duplicate event counting between browser and server events.
A properly implemented Facebook Conversion API setup helps businesses send more accurate conversion signals to Meta, improves attribution, strengthens retargeting data, reduces tracking loss caused by browser limitations, and supports better campaign optimization for scaling ads with confidence.
Reviewed the website's tracking structure and identified event requirements.
Connected Pixel and Conversion API with proper event mapping.
Improved match quality by passing advanced customer information parameters.
Verified event coverage, deduplication, and final event quality inside Events Manager.
I can help implement accurate Meta Pixel and Conversion API tracking for websites to improve conversion reporting and campaign optimization.
+880 1821 913 326
contact@atikullah.net
Mirpur-10, Dhaka, Bangladesh
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